There are many internet reputation companies and entities who claim that they can clear any bad review or online complaint from search engines in as fast as overnight. However, bad reputation online is not easy to fix, and Internet Reputation Management cannot be done within 24 hours. There are hundreds of very talented people in Yahoo and Google who focus in making sure that the results from search queries cannot and will not be manipulated. Otherwise, you could get a web page about pornography when you do a search on college education. Now, nobody wants this, right?
It takes reasonable time, persistence and patience to achieve effective Online Reputation Management. If you were to work with an expert on this, you will find out that one of his jobs would be to create continuous positive content regarding your name, brand, or company. If this is not done properly, all the content and articles created could be thrown to a duplicate filter, or worse, spam.
Also, content has to be produced regularly every month, so that it will come out natural to different search engines and would prevent the content from being flagged. These articles, reviews and any other content have to be regularly and creatively promoted so that the negative publicities would be outranked. If necessary, websites have to be created and optimized to further increase your online visibility.
But the key here is to have the knowledge on how search engines react, think and work. So it is best to have an expert do this for you, someone who can manage your online reputation proactively and continuously. Keep in mind that if your name, company or brand is a victim of negative online publicity, it can cost you your business, personal and social life.
Take the first step to the ongoing progress of your Internet Reputation Management by researching on the different options available for you, and make an intelligent decision on how to go about it. You should be able to see solid results in a few month’s time.