Google is the largest search engine in the world. As keen online reputation managers, we need to know how to tap into the search engine’s capabilities and allow it to work with us, and not against us. The key to successful online reputation management is ensuring that appropriate content is being shared with your audience at all times, and any unwanted content is being flushed from your website or social media site due to the constant influx of newer and better information. Utilizing a specific alerting online reputation strategy is an excellent way to protect your online brand image.
Google Alerts has established itself as a key player to utilize in your online reputation strategy. It is a strategy that is best married to your existing systems as a background tool, in order to facilitate enhanced ranking of your product or service. This article is dedicated to the advantages of analytical tools to facilitate your online activity monitoring. Feedback on your performance is imperative to online reputation success, so it is in your very best interest to understand how to utilize Google Alerts for your reputation management needs.
The following are a few tips to enable you to enhance your Google Alerts experience and actually quantify your online experience.
- After completing an initial online assessment of your search engine results, you can assess your online reputation. A simple start is to simply Google different iterations of your company or personal brand name into the search engine and see what appears. Also remember to execute an image search so that you can identify what images are representing you on the online sphere.
- Google Alerts can be established to ping certain topics of interest, and facilitate a log of the frequency that these key words are being searched for. You can enter your own brand’s name into the software tool, in order to monitor the frequency of searches for your product or service. Google also will suggest key words for your search. You can use these as metatags in your other tools such as your website, blog and social media sites.
- Get creative and allow alerts to trend a multitude of possibilities in your sector, and your business, so that you can easily spot any positive or negative feedback or identify any opportunities that you may be missing in your activities.
Although this is a simple summary, rest assured that with more detailed experimentation with the tool, Google Alerts will prove itself an excellent feedback tool for your online reputation management practices.