No matter what type of website you own, the goal is most likely to get people to visit it. A website with traffic can form communities, make money, and increase your reputation online. Getting traffic to your website is important, but getting those people to come back to your website more than once is of the utmost importance. The best way to do this is to keep your website up-to-date.
Keeping Your Website Up-To-Date – Blog Updates
If you have a blog on your website, or if your website is actually a blog, you must update it regularly. The maximum amount of time between blog updates for a successful website is one week. Anything longer than that and readers will lose interest. There is no value in the same article or blog post over and over. Updating your blog once per day is ideal. This keeps website visitors coming back for new information and entertainment.
Keeping Your Website Up-To-Date – News and Announcements
Website visitors like to know what is going on with the website and if they can expect any new developments. Many websites have news or announcement sections displayed prominently on the top of the home page. Not only does this entice visitors to check back more frequently, it can also help increase attention from people interested in other topics. Keep this section up-to-date at all times: remove old news and add new announcements promptly.
Keeping Your Website Up-To-Date – Check Links and Information
Nothing screams, “worthless website!” louder than broken links and out-of-date information. Broken links are links that point to places that no longer exist or are out of date. Check these frequently to avoid embarassment and to prevent loss of website visitor confidence. You can do this by clicking on every link, or use an online service that performs the task for you. Likewise, make sure the information contained in your website – or the links it points to – is up-to-date. Sharing news from two years ago is not a good idea.
Keeping your website up-to-date is important for both internet business owners and personal website owners. If you want to entertain and inform your visitors, and encourage them to come back again and again, you must update regularly. Write new blog posts and give them more information, a new annecdote, or a graphic to view. Let them know what is coming up with news and announcements. And never scare them away by keeping old information and links active on your website.