Utilization of Google Alerts for Reputation Monitoring

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Google is the largest search engine in the world. As keen online reputation managers, we need to know how to tap into the search engine’s capabilities and allow it to work with us, and not against us. The key to successful online reputation management is ensuring that appropriate content is being shared with your audience at all times, and any …

E-Commerce Reputation Management on a Budget

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It is easier than ever before for customers to share information, make recommendations, and air complaints about products or services they’ve purchased online. Unfortunately, the news isn’t always positive. E-commerce businesses must take special care to stay on top of the information circulating about them online and available to present and future clients. Consumer review websites such as Epinions are an …

Why Is Online Reputation Management So Important?

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Social media has forever changed the way information is shared. Blogs and forums enable virtually anyone to publish content online anonymously. For small business owners, this type of user-generated content can be a double-edged sword. While positive customer feedback on high profile social media platforms can boost sales in a matter of days, a single negative review from a disgruntled …

blogging

Blogging Utilization to Enhance Your Online Reputation

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A blog is an online journal of sorts, allowing you to share your thoughts, feelings, and commentaries with the world. An excellent means of ensuring your online presence is felt, blogging works in conjunction with your website and other social media outlets to provide an additional medium to enable search engine optimization to increase your rankings in search results for specific …